Reliable Traffic Builders for Your Web Site Even if You Aren’t an Internet Expert

As an Internet consultant, strategist and developer for over 20 years, one of the greatest concerns I hear from my small business customers is that building traffic to their Web site is too great a task, particularly as more Web sites compete for online consumers and strategies have become more and more technical over the years. 

 

If you share these same concerns, my advice to you is to start where you’re comfortable, and grow from there.There are a number of activities you can start with to increase your Web site traffic that don’t require any Internet knowledge at all.  Here are three options:

 

Word-of-Mouth.Don’t forget to tell every person you meet about your Web site.Strangely, people seem to overlook this easy yet powerful resource.Perhaps they think that their Web site is too simple compared to some of the more extensive sites they have seen. Others just forget that it’s a valuable resource for someone wanting to learn about what you have to offer. Be proud of your Web site and let every person you talk to know why they should visit it.

 

T-Shirts.  Have a black t-shirt made with your Web site address displayed in yellow, gold or silver.Before putting this tactic into action, I would wear a suit to my speaking engagements or educational seminars. Now, instead, I wear a very nice long sleeve shirt with my HereNextYear logo embroidered on the front.  Along the back collar, www.HereNextYear.com displays. If I am attending a workshop or seminar, I plan to sit front and middle. At the break, someone always comes up to ask me about my business.   

 

Don’t skimp on quality here.  It is some of the most effective and targeted advertising you can invest in.  Buy a nice high end shirt and take it into an embroidery store with a digital copy of your logo to have your Web site added.  It is one of the best investments you will make to spread the word about your Web site and build traffic. 

 

Give-a-Away Premiums.   Have pens, magnets, cups or other small items available to give away to anyone you see.Give something that is related to your business.If you sell mobile phone service give a small phone case, or if you are a financial advisor hand out inexpensive calculators. Remember the whole point is to provide a reminder to your prospects and customers that your business exists. So be sure to display your Web site address on all those items.

 

Business Card.Most business owners are familiar with business cards and probably exchange them with other people all the time.However, the aim with this business card is only to direct your prospective clients to visit your Web Site.  Consider offering a free report with information of value to your customers when they visit your site.Promote the report and the Web site address they should visit to receive it on your business card.  Give a card to everyone you meet and post one on every bulletin board you see.

 

True, there are many options for building traffic to your Web site, and many of them require some real time and skill.However, it is critical to keep in mind that many of the most effective actions are the same approaches people have been successfully using for years and years.Word of mouth and personal publicity will always be one of the best advertisements for your Web site, and the good news is that it is a simple strategy you can begin immediately. 

To find out even more Web site traffic builders that you can start using today, get your free report:  “101 Ways to Get More Web Site Traffic”. 

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Filed under: Online Business Building

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