Does My Selection of Domain Name Really Matter?
A crucial building block in setting up a website is the registration of a domain name. Whether you are building a site to advertise your local business, an e-commerce site, photo or video or music download site, information site, or if you want to start up a website to display photos of your newborn online, the entire endeavor begins with the registration of your domain name.
Next you might ask- “What determines a good domain name choice?”. The answer to this depends on what type of site you are planning. The domain name chosen for a family and friends website won’t be as crucial as with other types of sites. Why not? Most likely in that circumstance you’re not looking for tons of traffic, friends and family are your desired audience, to keep them up to date. In a case like this, it does not matter whatsoever if you find a domain name like “bobswebplace.net” or not, since most likely you will only be giving out the name of the site to a few friends and family and maybe some coworkers.
So really what is most important in coosing your unique domain is the TYPE of site you want to publish. If it is only for friends to see, it hasn’t got as much relevance as a business related or e-commerce website. However…
What if the website is for business? What if you want it to attract attention?
It pays to have a domain name that draws attention to your site or business. If your website is about car parts for example, do you really expect the average web surfer to remember how to get to your website if it is named “bobsthingsforsale.com” or some other unrelated name? The best strategy is to find a domain name that directly relates to your business, whether it is the business name itself or related to the category of business. For example, a jewelry website should have a domain name like jewelry.com or jensjewelry.com, something that immediately associates the domain name with the theme of the site. It’s all about branding, and making a lasting impression on the target audience or customers.
You can find domain names by checking the WhoIs database on the internet. To aid you in your domain name search, I have conveniently placed a domain name search engine on StartYourWebsiteToday.com for this very purpose. When searching for the domain name, the results given will instantly show whether or not the domain name is available, and if so, give you the option to immediately register it. If it’s not available, several alternative domain names will be proposed, to help you fine tune your search, or possibly giving you an acceptable alternative domain name to register instead.





